Case Study: Farfetch achieves 119% revenue growth and 11% ROI lift with Adobe Media Optimizer (Adobe)

Farfetch brings boutique fashion to international shoppers

Farfetch is a global online marketplace that connects shoppers with independent boutiques and niche brands. Rapid, doubling growth and heavy reliance on search (about 20% of traffic) created a challenge: a small in‑house PPC team had to manage millions of non‑brand keywords and scale campaigns across multiple international search engines quickly and efficiently.

Farfetch implemented Adobe Media Optimizer within Adobe Marketing Cloud to centralize multi‑engine reporting, automate bidding and scale advanced campaign management (including auto-generating ad copy from product feeds). The change delivered immediate impact—first‑year paid‑search click‑throughs +74%, conversion rate +13% and year‑over‑year revenue +119%—with continued efficiency gains and an 11% improvement in ROI in year two.

Farfetch

Rich Brown

Head of Performance Marketing, Farfetch