Case Study: Euromoney Learning Solutions achieves 20.3% lift in response rates and saves 10 hours/week with Adobe Campaign (Adobe)

Euromoney Learning Solutions reaches customers with relevant offers

Euromoney Learning Solutions is a global professional training provider that has delivered courses to more than 250,000 people across 66 countries. Facing a manual, time-consuming marketing process and sitting on decades of customer data, the company needed to automate email campaigns, mine business intelligence for deeper customer insights, and deliver more relevant cross-channel offers.

By deploying Adobe Campaign within Adobe Marketing Cloud and integrating live website, registration, and mined data, Euromoney automated dynamic segmentation and personalized message generation. The change expanded managed segments from 8 to 35 (with nearly 100 regional variants), lifted response rates by 20.3%, saved marketers at least ten hours per week, and freed teams to focus on analysis and product development while enabling consistent cross-channel outreach.

Euromoney Learning Solutions

Carlos Doughty

Marketing Director, Euromoney Learning Solutions