Case Study: Eurobet achieves 20% improvement in campaign conversions and reduced churn with Adobe Experience Cloud

Eurobet increases revenue through improved customer engagement

Eurobet, part of Ladbrokes Coral, is a leading Italian online and retail gaming brand operating since 2006 across web, mobile and more than 850 outlets. Facing intense competition, Eurobet needed better visibility into customer journeys and more personalized, multi‑channel engagement to boost retention, cross‑selling and overall conversion rates.

Eurobet implemented Adobe Experience Cloud—Adobe Analytics, Campaign, Target and Experience Manager—supported by Adobe Professional Services to build real‑time dashboards, segment audiences, run tests and deliver targeted email, in‑app and on‑site experiences. The data‑driven strategy produced roughly 20% higher campaign conversions and cross‑sell/upsell gains, up to a 3% reduction in churn, companywide customer insights and a rise from sixth to second in sports‑betting market volume.

Eurobet

Alexis Grigoriadis

Director of Online Marketing