Case Study: Epson America achieves higher conversions and faster anomaly detection with Adobe Experience Cloud

Epson America combines smart analysis and machine learning for better customer experiences with Adobe Experience Cloud

Epson America, a leading maker of printers, projectors, scanners and other precision products, faced the challenge of serving a very broad set of customers with very different buying journeys—from instant consumer purchases to multi‑month institutional sales. After replatforming to SAP Hybris, the company needed clearer visibility into customer behavior, faster detection and resolution of site errors, and better data‑driven testing to boost conversions and campaign performance.

Epson reimplemented Adobe Analytics, added Adobe Target, and applied Adobe Sensei’s AI for anomaly detection and contribution analysis, plus real‑time dashboards for stakeholders. The solution uncovered hidden behavior patterns, sped up error diagnosis, and enabled tests (notably a checkout layout experiment) that rapidly increased conversions—early test results even funded the first year of Adobe Target—leading to improved leads, conversions, and revenue.

Epson

Scott Sturcke

Director, Online Marketing Management