Case Study: Egencia achieves 50% improvement in quality of new account launches with Adobe Marketo Engage (Adobe)

Egencia gains dramatic improvements in marketing productivity and customer engagement with Adobe Marketo Engage to drive greater revenue

Egencia, the corporate travel arm of Expedia and the fifth-largest travel management company globally, needed a smarter way to engage prospects and customers. Marketing struggled with manual email execution, poor lead visibility, misalignment with sales, and a persistent problem of new accounts "going dark," so they sought a platform to automate demand-generation, track leads, and improve sales–marketing collaboration.

Egencia implemented Adobe Marketo Engage to automate campaigns, enable lead tracking with Sales Insight, and personalize outreach across the customer lifecycle. The change drove measurable gains: a 50% improvement in quality of new account launches, email open rates of 39%, click-through rates of 7.89%, faster campaign execution, stronger sales–marketing alignment, and clearer ROI from marketing activities.

Egencia

Cate Vanasse

Senior Marketing Manager, Customer Success