Case Study: EFI (Electronics For Imaging) boosts leads and sales by scaling personalized, cross-channel marketing with Adobe Experience Cloud

EFI™ connects with customers through intuitive, automated communications using Adobe Experience Cloud

EFI (Electronics For Imaging) is a global leader in digital inkjet printers and production workflow software serving print, textile, packaging, and other industries. As its product portfolio and international presence grew, EFI needed to scale cross‑channel communications, deliver more personalized B2B campaigns across multiple business units and regions, and better shepherd customers through complex buying journeys.

By implementing Adobe Experience Cloud—particularly Adobe Campaign—to unify CRM and third‑party data and automate real‑time, cross‑channel orchestration, EFI now runs 450+ campaigns monthly across 14 languages. The program delivered up to 35% email open rates, boosted event leads (from ~50–60 to 176 at one show), increased total leads by 7% and sales opportunities by 10%, and produced more on‑target, higher‑quality leads that scale with the business.

EFI

Naomi Liu

Manager of the e-Marketing Operations Group