Case Study: Electronics for Imaging (EFI) scales to 700 multilingual campaigns and slashes translation time with Adobe Marketo Engage (Adobe)

EFI supports dozens of internal business partners across multiple business units with Adobe Marketo Engage

Electronics for Imaging (EFI), a Fremont-based leader in digital printing with 2,500+ employees, needed to modernize its marketing stack to support personalized customer engagement across multiple business units, replace a retiring automation system, scale campaigns, adapt in-person events to virtual formats, and integrate more tightly with Salesforce CRM.

EFI implemented Adobe Marketo Engage (with partner DemandGen), enabling a five-person centralized team to run 700 customized campaigns in up to 18 languages, reduce campaign translation time from 28 to 1.5 hours via XTM integration, support dozens of internal partners with zero Marketo-related IT tickets, and streamline virtual events and sales enablement through tight Salesforce/MSI integration.

EFI

Naomi Liu

Manager of the e-Marketing Operations Group