Case Study: National Geographic achieves rapid digital subscriber growth and efficient multi-device publishing with Adobe Digital Publishing Suite

Efficiently publishing to multiple tablet devices using Adobe® Digital Publishing Suite, Enterprise Edition attracts and builds subscriber base for well-established magazine

National Geographic, a century-old magazine renowned for photography and journalism, faced the challenge of delivering immersive content across a growing array of tablets and devices while growing digital subscriptions, attracting advertisers, and controlling production costs without expanding staff. The publisher needed a fast, repeatable way to repurpose print layouts for multiple form factors and to add interactive media that would justify recurring paid subscriptions.

Using Adobe Digital Publishing Suite (Enterprise) together with Adobe Creative Suite tools—primarily InDesign, Photoshop, and InCopy—and Adaptive Design Tools, National Geographic streamlined an integrated, in‑house workflow that quickly converts and optimizes issues for iPad, Kindle Fire, and future formats. The result: efficient multi‑device production, richer interactive storytelling, rising digital readership on track to 300,000+ paid subscribers, higher margins, and growing advertiser interest.

National Geographic

Declan Moore

President of Publishing