Case Study: Edmunds achieves near‑100% course completion and rapid mobile training with Adobe Captivate Prime (Adobe)

Edmunds supports its mobile sales team with online learning delivered through Adobe Captivate Prime

Edmunds, a leading car-shopping site serving millions of monthly visitors, needed a faster, more cost-effective way to keep its largely on-the-road sales force up to date on product knowledge, digital marketing tools, and dealer services. With more than 160 remote sales representatives, traditional in-person training was expensive and slow, and the company’s previous LMS made creating and publishing new content cumbersome.

Edmunds adopted Adobe Captivate Prime together with Adobe Creative Cloud and Lynda.com content, enabling quick SCORM-ready video publishing, Salesforce integration, and mobile playback on any device. The new system lets administrators assign and track learning easily, publish training videos in under an hour, and expand the course library—results include close to 100% course completion, improved reporting and engagement, and reduced training costs.

Edmunds

Lance Wilcox

Curriculum Manager, Sales Effectiveness