Case Study: eBags achieves 10% mobile conversion and 70% faster image performance with Adobe Experience Manager (Adobe)

eBags, raising the bar for online shopping

eBags, a leading online handbag retailer founded in 1999, set out to reinvent the shopping experience by making product discovery more dynamic and mobile-friendly. Faced with the need to present rich, responsive imagery across devices, deliver a fast and engaging mobile experience, and differentiate from larger e-commerce competitors, the company sought a solution that would make browsing feel more like in‑store discovery.

Using Adobe Experience Manager (assets/dynamic media) and launching the eBags Obsession mobile experience with a “Love it”/“Leave it” swipe interface, eBags serves optimal, responsive images from the cloud and personalizes results with a patent‑pending algorithm. The change sped image load times by 70%, drove mobile conversion rates into double digits (around 10%), and created a more engaging, game‑like shopping flow that outperforms industry mobile averages.

eBags

Mike Frazzini

Senior Vice President of Technology, eBags