Case Study: DXC Technology elevates B2B marketing experiences with Adobe Experience Cloud and Adobe Experience Platform

DXC Technology Elevates the B2B Marketing Experience

DXC Technology, a leading IT services company, wanted to improve its B2B marketing experience and website performance. Using Adobe Experience Platform and other Adobe Experience Cloud tools, the team set out to make its public website more engaging, reduce bounce rate, and better understand customer behavior across CRM, behavioral, and third-party data sources.

Adobe helped DXC Technology centralize customer signals, apply predictive models and machine learning, and personalize content and routing for website inquiries. The result was more relevant industry- and geography-specific content, faster matching of inquiries to the right experts, and stronger engagement across the customer journey, supporting DXC’s goal of becoming a true Customer Experience Management leader.

DXC Technology

Christopher Marin

Director of Digital Marketing