Case Study: Dun & Bradstreet doubles qualified sales leads in one year with Adobe Experience Cloud (Adobe)

Dun & Bradstreet doubles leads in a year with a digital strategy built on Adobe Experience Cloud

Dun & Bradstreet, a 180‑year‑old provider of business data and insights, faced a fragmented digital presence with separate sites by brand, country, and product and a legacy CMS nearing end of life. The company needed a more agile, customer‑centric web strategy to deliver personalized experiences for distinct personas, optimize content and conversions, and respond quickly to changing markets.

Dun & Bradstreet consolidated its web presence on a single portal powered by Adobe Experience Cloud (Experience Manager, Analytics, Target) and integrated Visitor Intelligence and its Data Cloud to serve persona‑based, personalized content while tying into Eloqua and Salesforce. The new platform streamlined content workflows and responsive templates, doubled sales‑qualified leads in 12 months, enabled 55% more content creation, increased conversions, consolidated multiple sites, and boosted traffic and repeat visits.

Dun & Bradstreet

Josh Mueller

Global Head of Marketing