Case Study: Dun & Bradstreet doubles sales-qualified leads in one year with Adobe Experience Cloud

Dun & Bradstreet doubles leads in a year with a digital strategy built on Adobe Experience Cloud

Dun & Bradstreet, a 180‑year‑old leader in business data and insights, faced a fragmented digital presence with separate sites by brand, country, and product and an aging in‑house CMS that couldn’t support personalized, agile go‑to‑market needs. The company wanted a single, customer‑centric web experience that delivers relevant content to diverse personas and adapts quickly to international markets.

Dun & Bradstreet consolidated its sites onto dnb.com and deployed Adobe Experience Cloud—Experience Manager, Analytics, and Target—plus Visitor Intelligence and its Data Cloud to identify visitors and serve personalized experiences tied to company size and persona, integrated with Eloqua and Salesforce. The modern platform and Multi Site Manager enabled 55% more content production, faster responsive pages, and data‑driven optimization, resulting in doubled sales‑qualified leads in 12 months, higher conversions, consolidated web properties, and increased traffic and repeat visitors.

Dun & Bradstreet

Jeannine D’Allegro

Leader, Digital Properties, D&B