Case Study: dmg events Global Energy books exhibitors in a fraction of the time with Adobe Sign (Adobe)

dmg events Global Energy books exhibitors in a fraction of the time using Adobe Sign, Salesforce CRM, and Conga Composer

dmg events Global Energy, part of the global dmg events portfolio, runs large B2B energy exhibitions that can involve hundreds of exhibitors. Its sales team handled about 150 contracts a month using manual, paper-based three-page forms, which caused slow turnaround times, errors, and a heavy administrative burden.

By integrating Adobe Sign, Salesforce CRM, and Conga Composer, the company automated contract generation and e-signing—pulling data from Salesforce into templates so reps can send accurate contracts in seconds and batch-send hundreds in hours. The new workflow reduced manual work and errors, provided automatic alerts for faster invoicing, and freed sales to spend more time on customer engagement.

dmg events Global Energy

Lee Taylor

Head of Commercial Systems