Case Study: LegalVision achieves 44% higher click-through rates and $100K in agency savings with Adobe Marketo Engage (Adobe)

Disruptive lawyers drive results with digital-first approach

LegalVision is a digital-first Australian law firm that has grown from a DIY legal document resource into one of APAC’s fastest‑growing commercial firms, now offering a membership service (LVConnect) and a content library driving heavy traffic. The firm needed a marketing platform to automate and personalize nurturing, improve lead conversion and pipeline visibility, and better understand customer lifecycles.

By implementing Adobe Marketo Engage integrated with their CRM and LaunchPoint partners, LegalVision automated personalized email nurtures, refined micro-level personas, introduced NPS, and centralized touchpoint data for timely sales outreach. The result: a 44% lift in click‑through rates, a 477% increase in marketable contacts, 15,000 new prospects from Marketo landing pages, and $100K saved by bringing strategy and execution in‑house.

LegalVision

Anthony Lieu

Head Of Marketing