Case Study: Dior increases catalog response 15% and boosts lifetime customer value with Adobe Campaign (Adobe Marketing Cloud)

Dior - Customer Case Study

Christian Dior, the global luxury fashion house with nearly 500 boutiques worldwide, faced three US marketing challenges: low brand awareness, a high proportion of one-time buyers (70%), and the need to better engage top-tier customers who drive a large share of sales. Dior also lacked a unified way to track customer interactions across boutiques, events, catalogs and email, limiting its ability to target and grow customer lifetime value.

Dior implemented Adobe Campaign within Adobe Marketing Cloud to centralize customer data, build rich profiles, and run visually orchestrated, cross‑channel campaigns with personalized targeting and real‑time interaction management. The platform enabled precise segmentation and in‑house campaign execution, improved catalog targeting (driving a 15% uplift in response for one mailer), better campaign-to-POS tracking, and scalable analytics — outcomes Dior plans to expand into automated and event-driven programs.

Dior

Christian Dior

Fashion Designer