Case Study: Coca‑Cola achieves rapid in‑house 3D design and $200K+ photography savings with Adobe Experience Cloud

Digital designs for a physical world

The Coca‑Cola Company, steward of a 135‑year‑old brand, needed an agile way to design and launch Topo Chico Hard Seltzer — a physical product requiring tactile, photo‑ready visuals — without the time, cost, and coordination overhead of printed mockups, agency outsourcing, and traditional photo shoots.

By moving to an all‑digital workflow using Adobe Creative Cloud (Illustrator), Adobe Substance 3D Stager, and Adobe Stock, the global design team produced photorealistic virtual photography and 3D renders in‑house, enabling 24‑hour global sprints and faster iteration. The approach delivered dozens of high‑fidelity designs in days (including 12 concepts for an early review), eliminated outside agencies, cut photography costs by $200K+, and completed 100% of creative work internally.

Coca-Cola

Rapha Abreu

Global Vice President of Design