Case Study: Dick’s Sporting Goods achieves mass personalization with Adobe Experience Cloud

Dick’s Sporting Goods and Adobe Experience Cloud to drive mass personalization

Dick’s Sporting Goods needed to accelerate its omnichannel strategy and deliver more personalized shopping experiences across stores, e-commerce, and mobile as customer behavior shifted rapidly during the pandemic. Using Adobe Experience Cloud, including Adobe Analytics and Adobe Target, the retailer aimed to better understand shoppers and scale new digital services.

Adobe implemented Adobe Experience Cloud to support scalable web and mobile experiences, deeper customer journey insights, and real-time personalization through Adobe’s Real-Time Customer Data Platform. The results include faster launch of new experiences, stronger customer satisfaction, and a loyalty program that has grown to over 20 million members, helping Dick’s Sporting Goods deliver more relevant offers and content at the right time.

Dick’s Sporting Goods

Steve Miller

SVP of Strategy, E-commerce and Analytics