Case Study: Devlyn achieves 163% conversion lift and 271% mobile growth with Adobe (Magento Commerce)

Devlyn used Magento Commerce to sell glasses online through multiple channels and increased mobile conversion by over 271%

Devlyn Optical, a family‑owned eyewear retailer founded in 1936 with over 1,200 stores and nearly 5,000 employees, faced a major omnichannel challenge: fragmented inventory and limited SKU availability at individual stores meant lost sales and no unified e‑commerce presence in its markets. Customers often wanted styles or colors available elsewhere in the network, so Devlyn needed a way to expose all store inventory online, route orders intelligently, and turn retail locations into mini distribution centers.

Devlyn implemented Magento Commerce and Magento Order Management, creating a virtual pooled inventory and enabling Ship‑from‑Store, Ship‑to‑Store and Click‑and‑Collect fulfillment integrated with their POS. Launched in under six months, the solution boosted conversions by 163% year‑over‑year, mobile conversions by 271%, session duration by 25%, and “save‑the‑sale” orders by about 200%, delivering a fast, measurable omnichannel win.

Devlyn

Andrew Devlyn

Director of Innovation