Case Study: DER Touristik achieves 270% higher conversions with Adobe Experience Cloud

DER Touristik offers travel enthusiasts highly personalized services across channels using Adobe Experience Cloud

DER Touristik, Europe’s third-largest travel company with 7.1 million guests across 14 countries and brands like DERTOUR, ITS, and Kuoni, needed to move from a primarily offline model to true omnichannel engagement. The company faced the challenge of unifying customer data, delivering personalized journeys across online and offline touchpoints, and scaling analytics and marketing across multiple brands and countries.

DER Touristik implemented Adobe Experience Cloud—using Adobe Analytics and Adobe Target integrated with its CRM and Adobe’s ID service—to create unified customer profiles, deliver personalized recommendations, and run A/B tests. The effort produced a 270% higher conversion rate from recommendations, a 20% increase in site stickiness from testing, improved engagement and campaign attribution, and empowered marketers to activate data for continued revenue growth.

DER Touristik

Alexander Gaertner

Head of Digital Analytics