Case Study: DEMCO achieves 400% higher conversion rates and rapid ROI with Adobe Marketing Cloud

DEMCO - Customer Case Study

DEMCO, a leading library supplier since 1905 offering over 50,000 products to public libraries and schools, faced changing customer behaviors and tighter budgets. The company needed to boost e-commerce conversions, reduce cart abandonment, improve email marketing ROI, and gain a unified dashboard view of marketing activities.

By integrating Adobe Marketing Cloud with Silverpop, DEMCO implemented analytics-driven, automated cart‑recovery and welcome email programs and consolidated data into a single dashboard. The results: a 22% conversion rate from the first recovery email, 400% higher conversions from cart‑abandonment emails versus other tactics, 97× revenue per thousand compared with promotional emails, four times higher engagement on welcome offers, and an overall ROI that covered the technology cost.

DEMCO

Lisa Moling

eMarketing Planner, DEMCO