Case Study: Delta Community Credit Union achieves faster, personalized multichannel member engagement with Adobe Campaign (Adobe)

Delta Community Credit Union keeps pace with growing member expectations for convenience and personalization using Adobe Campaign

Delta Community Credit Union, founded in 1940 and serving more than 400,000 members with $6 billion in assets, needed to keep pace with rising expectations for convenient, personalized banking. Its legacy email tool wasn’t integrated with enterprise data, marketers relied on IT for automated campaigns, and the credit union sought a true multichannel solution to improve member engagement and coordination.

Working with M2 Partners, Delta Community implemented Adobe Campaign Standard to enable marketer-led, data-driven multichannel campaigns and near‑real‑time personalization. Within months it launched automated onboarding and targeted campaigns, achieving 50% open rates for initial onboarding (35% for subsequent messages), cutting campaign delivery time by 50%, enabling same‑day email launches, and creating new cross‑sell, upsell, and event-registration capabilities.

Delta Community Credit Union

Eve Nimkar

VP, Marketing & Communication