Case Study: TuneIn achieves personalized digital radio experiences with Adobe XD

Delivering Personalized Digital Radio UX When People Need It Most

TuneIn, the audio streaming and radio aggregation service with more than 100K stations, faced a surge in demand during the COVID-19 pandemic as listeners turned to news, sports, and music for timely information and entertainment. At the same time, its UX team had to shift to remote work and maintain consistent, personalized experiences across mobile, web, smart speakers, and partner platforms using Adobe XD.

Adobe helped TuneIn collaborate remotely through Adobe XD’s live coediting, cloud sharing, design system library, and voice prototyping tools. The team used these capabilities to refine onboarding, personalize homepages by location, and iterate on voice experiences across devices, helping keep experiences consistent and responsive as usage grew; the result was faster collaboration, stronger brand consistency, and more relevant content delivery for users.

TuneIn