Case Study: D&D London achieves 30-minute contract turnaround and paperless event planning with Adobe Sign (Adobe)

D&D London simplifies event planning for clients using Salesforce CRM and Adobe Sign

D&D London, a luxury restaurants and events group, found its event-planning service slowed by a manual, paper-based contract process: sales teams emailed documents that customers had to print, sign, scan and return, wasting time and undermining the fast, convenient experience clients expect. The company sought to speed up contract turnaround, improve accuracy and free sales staff to focus on customer relationships.

D&D London implemented Salesforce CRM and Adobe Sign to automate contract generation, delivery and e-signature. Client data merges directly into contracts, customers receive a single email with terms and can sign on any device, and completed documents update Salesforce automatically. The result: contracts are often returned in under 30 minutes, follow-up time fell from about 30 minutes to 5 minutes, accuracy and efficiency improved, and the sales team now handles roughly 500 agreements per month with significant time savings.

D&D London

Carlotta Albanese

Head of Sale