Case Study: Darty accelerates digital transformation and personalizes customer journeys with Adobe Analytics & Adobe Media Optimizer (Adobe)

Darty accelerates its digital transformation

Darty, a leading French retailer with 232 stores and 11,500 employees, needed to make digital a core part of its business while preserving its “trust” promise. The company lacked detailed visibility into customer journeys, product-level performance, and cross-channel behavior, and wanted to digitize stores and provide factual data to all business units to enable personalization and better catalog management.

By deploying Adobe Analytics and Adobe Media Optimizer within Adobe Marketing Cloud, Darty consolidated its digital and in-store data into a single dataset (deployed in three months), automated about 60 reports, and integrated campaign and keyword optimization. The solutions improved product indexing and sales, enabled personalized customer interactions via store tablets, freed up time through automation, and gave business units actionable insights—accelerating the company’s digital transformation.

Darty

Pierre-Damien Denervaud

Web Analysis Manager, Darty