Case Study: Danone achieves rapid, engaging digital marketing training with Adobe Digital Publishing Suite

Danone - Customer Case Study

Groupe Danone, a global food and beverage leader with about 100,000 employees and brands like Dannon, Activia and Evian, needed a modern way to train its dispersed marketers and agency partners in digital marketing. Traditional textbooks and PowerPoint decks were bulky, hard to share across languages and markets, and couldn’t deliver timely, interactive guidance.

Working with Adobe, Danone built the Danone I‑Brands app using Adobe Digital Publishing Suite in just a few weeks, enabling in‑house teams to publish interactive case studies, videos, contacts and analytics. The app improved engagement and training at scale, sped content updates, gave Danone a competitive advantage in digital marketing, and generated enthusiastic feedback as teams began adopting new digital practices.

Danone

Michael Aidan

Head of Digital & VP Digital Brand Platforms, Group Danone