Case Study: Dalhousie University boosts admissions traffic 24% and centralizes brand-consistent web publishing with Adobe Experience Manager (Adobe)

Dalhousie University - Customer Case Study

Dalhousie University, a leading Canadian university in Halifax, faced a fragmented, outdated web presence driven by dozens of departments and an underperforming centralized CMS. The site struggled with inconsistent branding, slow and labor‑intensive content updates, and the need to better reach prospective students across web, mobile, and social channels.

Dalhousie implemented Adobe Experience Manager (with digital asset and web content management), centralized governance and templates, and streamlined authoring workflows to deliver consistent, visitor‑focused pages. Adoption produced faster publishing, unified branding, and early performance gains — including a 24% year‑over‑year increase in admissions page visitors within four months — alongside ongoing mobile and social integrations and reduced duplicate departmental costs.

Dalhousie University

Dwight Fischer

Assistant Vice President and Chief Information Officer, Dalhousie.