Case Study: Wowcher achieves two‑click, high‑volume contract processing to speed deals to millions with Adobe Sign (Adobe)

Daily deals company combines variety and speed using Adobe Sign to deliver value to customers and merchants

Wowcher is a fast-growing UK daily-deals company (founded 2011) that scaled to millions of subscribers and an 85-person sales force while handling hundreds of merchant deals weekly. The company needed to automate and streamline contract creation without sacrificing flexibility, support a high volume of transactions, and connect remote sales staff across the country.

By integrating Adobe Sign with Salesforce and Conga Composer, Wowcher implemented a two‑click workflow that generates tailored contracts from templates, applies conditional fields (e.g., bank details), and enables mobile signing. The solution automatically maps signed data back into Salesforce, cutting manual work and errors, accelerating turnaround (about 2,000 documents/month), and allowing sales teams to manage large volumes efficiently.

Wowcher

Julian Boardman

Head of Operations