Case Study: Cylance boosts engagement and accelerates site deployment with Adobe Experience Cloud (Adobe)

Cylance saw 36% boost in mobile visits after web redesign

Cylance, an AI-driven cybersecurity company founded in 2012, needed a stronger brand presence and more customer conversions from its website, which sees mostly first-time visitors. The marketing team’s challenges were to deliver consistent, mobile-friendly experiences, make content easier to manage across global markets, and use data to enable dynamic personalization that improves the path to lead capture.

Working with R/GA and Adobe Experience Cloud (Experience Manager, Target, Analytics, Experience Platform Launch), Cylance rebuilt its site with responsive design and about 70 reusable components, cutting deployment from six weeks to hours. The relaunch boosted mobile visits by 36%, increased time on site by 22% (with a 2% drop in bounce rate), accelerated global rollouts, and established integrated analytics and AI-ready foundations for ongoing personalization and conversion optimization.

Cylance

Nathan Zahn

Program Manager