Case Study: SCUF Gaming achieves global scalability and millions of custom configurations with Adobe Commerce (Adobe)

Custom purchase experience for custom SCUF Gaming controllers

SCUF Gaming, founded in 2011 in Suwanee, Georgia, makes highly customizable, hand-assembled controllers used by casual players and e-sports pros. As customer demand for made-to-order products grew, SCUF needed to support global scalability, handle millions of custom configurations, and improve operational efficiency while integrating its existing order-management and ERP systems.

Guidance migrated SCUF from Magento to Adobe Commerce, rebuilt the product configurator as an integrated application, consolidated multiple country sites into a single platform, and added a carrier-independent shipping estimator plus imports, error reporting and fraud protections. The result: millions of product configurations, seven sites in four languages, smoother handling of 1,400 parts across three factories, faster assembly and delivery, and the scalability to absorb the 2020 surge in demand while boosting operational and revenue performance.

Scuf Gaming

David Guerra

IT Director