Case Study: Cupid Media achieves 12% lower acquisition costs and 17% membership growth with Adobe Experience Cloud

Cupid Media attracts millions of singles around the world to niche dating websites using Adobe Advertising Cloud

Cupid Media is a Gold Coast–based operator of 35 niche dating sites (founded 2000, ~50 employees) that reaches users in 205 countries and 24 languages. The small marketing team needed to attract diverse, highly targeted audiences—bidding on millions of search keywords across markets and engines—while also managing massive, multilingual email and engagement programs and consolidating advertising and marketing tools onto a single platform.

Cupid Media implemented Adobe Experience Cloud (Adobe Advertising Cloud with Search and DSP, Adobe Campaign, Adobe Target, and Adobe Sensei) to centralize advertising and marketing, automate bidding and optimization, and personalize communications. The result: a 12% reduction in cost per new member and a 17% increase in memberships, optimized spend across millions of keywords, 200 million personalized emails delivered monthly, and a single platform that improved efficiency and global reach.

Cupid Media

Jason Johnson

Marketing Manager