Case Study: Crédit Agricole achieves up to 40% higher conversions and 64% more online deposits with Adobe Campaign (Adobe Marketing Cloud)

Crédit Agricole - Customer Case Study

Crédit Agricole Nord-Est, part of the Synergie network of eight regional Crédit Agricole banks (1,500 branches, over 10 million accounts), faced a common retail-banking challenge: how to automate and personalize high‑volume relationship marketing across branches, email, call centers, SMS, web and direct mail without over‑soliciting customers. The bank needed a way to coordinate campaigns, respect individual advisor relationships, and act on customer preferences and behaviors in real time.

Using Adobe Campaign within Adobe Marketing Cloud, the bank built centralized, cross‑channel workflows and personalized targeting to run rapid, scenario‑based campaigns. In nine months it executed ~190 campaigns (760,000 emails and 70,000 outbound calls), created 3 million new sales opportunities, lifted conversion rates by up to 40%, increased online deposits by 64% on a savings campaign, and drove strong product uptake (e.g., ~23% purchase rate on a credit‑card offer), while scaling the solution across the Synergie network.

Credit Agricole

Colette Vivent

Multi-Channel Development and Coordination Manager