Case Study: Perfect World Games achieves creative growth in China’s gaming industry with Adobe

Creative technology fuels growth in China’s gaming industry

Perfect World Games discussed the post-COVID challenges facing China’s gaming industry, including project delays, higher costs, and reduced communication efficiency caused by remote work. The company also noted that larger studios were less affected than smaller ones, while the industry as a whole had to adapt to fast-changing technology and rising user expectations. Adobe was referenced in the context of creative technology supporting this shift.

Adobe’s creative technology is described as helping game teams focus more on differentiated visual design, personalized experiences, and efficient production as technical barriers fall. The case study highlights that, as 5G and cloud gaming expand, Adobe-enabled creative workflows can help teams move faster, reduce repetitive work, and deliver richer, more realistic game experiences across devices.

Perfect World Games

Gao Jinliang

Art Director