Case Study: CORT achieves 95% unique reach and 18% increase in student leases with Adobe Advertising Cloud

CORT reaches 95% unique audience with targeted ads managed with Adobe Advertising Cloud

CORT, a 40+-year leader in furniture rental, needed to raise awareness of rental services among clearly defined, often seasonal groups (notably college students) and to better measure ad effectiveness while reducing reliance on outside agencies. The challenge was reaching the right audiences with limited marketing resources and proving which channels drove results.

By bringing media buying in-house using Adobe Experience Cloud—Adobe Advertising Cloud (DSP, audio, search) and Adobe Analytics powered by Adobe Sensei—CORT automated targeting and optimized spend across channels. The program delivered a 95% unique reach to students on Spotify, an 18% increase in student leases versus the prior four-year average, meaningful cost savings from eliminated agency fees, and scalable, data-driven ad campaigns.

Cort

Mindy Oliver

Director of Online Business, Media, and Analytics