Case Study: Constellation boosts customer enrollments and scales personalized web experiences with Adobe Experience Cloud

Constellation’s digital experiences shine with new online services created with Adobe Experience Cloud

Constellation, an Exelon company and one of North America’s largest energy providers, relied on its website as the primary resource for residential and small‑business customers but struggled with a complex CMS and a five‑person digital team that became a bottleneck. Facing rapid growth, acquisitions, and the need to improve enrollment and mobile performance, Constellation needed a scalable, easy‑to‑use digital platform that would let business teams create and personalize content without IT support.

Constellation implemented Adobe Experience Manager and other Adobe Experience Cloud tools (Analytics, Target) with managed services and a site redesign, centralizing assets and enabling responsive design. The result: faster mobile load times, higher conversions and residential enrollments, more small‑business leads, distributed authoring that increased agility and brand consistency, and a scalable foundation for personalization and tens of thousands more web transactions annually.

Constellation

Karen Jennings

Principal, Digital Marketing