Adobe
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A Adobe Case Study
Condé Nast enlisted Adobe to help move its iconic magazine portfolio into rich digital editions across iPad, Android, BlackBerry PlayBook and other devices while preserving each title’s distinctive look and maximizing interactivity, design integrity and advertising engagement — all with the measurement tools needed to optimize content and revenue.
Using the Adobe Digital Publishing Suite built on Adobe Creative Suite and InDesign, Condé Nast produced tablet editions (including WIRED and The New Yorker) with designer-friendly workflows, hosted publishing services, flexible commerce options and deep analytics. The partnership delivered high-impact, brand‑faithful digital magazines across multiple platforms and provided the analytics and ad capabilities to improve editorial and advertising performance.
Joe Simon
Chief Technology Officer