Case Study: Northstar Travel Group achieves faster contract completion and saves 40 hours/month with Adobe Sign (Adobe)

Company standardizes contracts and improves productivity with Salesforce and Adobe Sign

Northstar Travel Group, a leading media and marketing company for the travel industry, struggled with inconsistent, unbranded media-purchase contracts and a slow, hard-to-track signing process because sales reps emailed their own versions. This fragmentation hurt turnaround times, visibility into contract status, and the company’s ability to deliver fast, professional service.

Northstar integrated Adobe Sign and Adobe Document Cloud with Salesforce CRM and Conga Composer to auto-generate standardized, branded contracts and enable simple e-signatures. The new workflow saved about 40 hours of duplicate administrative work per month, improved financial reporting and revenue recognition, and sped execution—70% of contracts are returned within a day and one-third in under an hour—and the solution was later expanded to streamline HR onboarding.

Northstar Travel Group

Tom Kemp

CEO