Case Study: Commvault achieves targeted marketing at scale — 78% faster campaign builds and 150+ programs/month with Adobe Marketo Engage

Commvault creates marketing center of excellence with Marketo Engage to run 1,800+ campaigns a year

Commvault, a global enterprise data management company, needed to scale targeted, account-focused marketing to support an expanded product portfolio and drive pipeline. The existing marketing system couldn’t deliver the visibility, personalization, or automation required to understand lead engagement and deliver timely, relevant messaging to key accounts.

By replacing their legacy platform with Marketo Engage, integrated with Workfront, Salesforce and Bizible, Commvault built a marketing center of excellence that automated workflows, centralized customer data, and enabled smart, behavior-driven nurture programs. The new setup cut campaign build time by 78% (to about 20 minutes), scaled to 150+ programs per month (and 1,700+ active trigger campaigns), produced fully engaged leads for sales, and delivered precise attribution to optimize marketing ROI.

Commvault

Luis Marini

Senior Manager of Marketing Automation