Case Study: Alan Mascord Design Associates, Inc. achieves expanded customer reach with Adobe Digital Publishing Suite

Commitment to architectural excellence

Alan Mascord Design Associates, a Portland-based firm that sells pre-designed and custom house plans, needed a way to show far more visual detail than print catalogs and static web listings allowed—interior materials, 360° views, slideshows and 3D renderings. With a small team and one person handling marketing and design, they wanted an affordable, developer-free way to deliver interactive, tablet-friendly content to potential customers.

Using Adobe InDesign CS5.5 and Adobe Digital Publishing Suite Single Edition, the marketing director created the free Mascord Living Spaces iPad app, turning existing InDesign files into an interactive digital catalog with photography, 360° spins and linked design articles. The solution integrated with their print workflow, expanded their reach, gave customers richer product visualization, and let the small firm produce tablet-ready content quickly and cost‑effectively without hiring programmers.

Alan Mascord Design Associates, Inc.

Gary Higginbotham

Director of Marketing, Alan Mascord Design Associates, Inc.