Case Study: Comcast Business achieves streamlined multi-device pay-TV distribution and increased monetization with Adobe Primetime

Comcast leverages Adobe Primetime to streamline distribution and monetization of pay-TV service to millions of subscribers across desktops and devices

Comcast, the world’s largest mass media and communications company with 23 million cable subscribers, faced the challenge of delivering consistent, high‑quality pay‑TV as customers increasingly watched on desktops, consoles and mobile devices. The company needed to scale quickly across many endpoints, secure studio‑mandated content, and extend services to improve customer satisfaction and revenue.

Comcast standardized on Adobe Primetime — a unified DRM and player framework with dynamic ad insertion and blackout handling — to streamline production, speed product development, and roll services out to new devices. Results included a jump in the iTunes app rating from 2.5 to 4 stars, increased app and video engagement, streamlined ad/blackout workflows, faster time to market, and a consistent infrastructure that supports personalized monetization.

Comcast Business

Allen Broome

Vice President of IP Video Engineering, Comcast