Case Study: Walgreens Boots Alliance achieves personalized, agile customer experiences with Adobe

CMO and CIO of Walgreens Boots Alliance share COVID-19 lessons learned

Walgreens Boots Alliance, the largest retail pharmacy across the U.S. and Europe, wanted to deliver personalized experiences for more than 100 million customers across digital and in-store channels. To do that, Walgreens Boots Alliance partnered with Adobe as it worked to improve customer experience and accelerate digital transformation during the COVID-19 era.

Adobe helped Walgreens Boots Alliance focus on customer-first, individualized journeys at scale by aligning marketing and IT, breaking down silos, and using more agile ways of launching and iterating experiences. The result was a stronger ability to meet customers where they are with the right products and services at the right time, while building a more resilient, future-ready digital organization.

Walgreens Boots Alliance

Francesco Tinto

Global CIO