Case Study: Citrix achieves a 300% increase in content-author productivity and 96% higher intranet engagement with Adobe Experience Manager (Adobe)

Citrix, connecting and engaging employees and customers

Citrix, a global technology company that provides secure mobile workspaces to over 100 million users, needed to modernize its digital presence and unify a fractured intranet. The company sought a consistent global identity, consolidation of multiple systems and microsites into a single employee-focused intranet, and faster, non‑technical authoring so contributors could publish timely content without developer support.

Using Adobe Experience Manager within Adobe Marketing Cloud (with Sites, Assets, Communities and Adobe Consulting), Citrix implemented standard templates, drag‑and‑drop authoring and targeted content capabilities to build a single intranet (“Backstage”) and modern public site. The platform cut content update times from weeks to minutes, boosted content-author productivity by 300%, increased intranet engagement by 96% (pages/session +55%), raised search utilization 200%, and drove mobile usage and faster, more accurate delivery of personalized content across the organization.

Citrix

Michael Berg

Director of Web Marketing