Case Study: CHG Healthcare Services achieves major conversion lifts and increased audience engagement with Adobe Digital Marketing Suite (Adobe)

CHG Healthcare Services - Customer Case Study

CHG Healthcare Services, a leading U.S. healthcare staffing agency, was struggling with a small digital team, rising PPC and SEO costs, and limited visibility into which keywords, pages, and content actually drove quality conversions. Their "set it and forget it" approach led to diminishing returns and a need to better engage visitors, control marketing spend, and increase application form completions.

CHG implemented Adobe Digital Marketing Suite (SiteCatalyst, Test&Target, and consulting) to analyze traffic, segment audiences, run targeted A/B tests, and personalize landing experiences. By optimizing elements like button design and creating focused landing pages, they achieved a 13% lift on a registration test, 55%–137% lifts on brand pages, avoided a 26% drop from a search change, and established a data-driven approach that improved conversion and marketing efficiency.

CHG Healthcare Services

Kyle Power

Director of Online Marketing, CHG Healthcare Services