Adobe
1216 Case Studies
A Adobe Case Study
CHG Healthcare, a leader in healthcare staffing and the nation’s largest locum tenens provider, faced fragmented marketing workflows after relying on Excel, JIRA, and a discontinued task tool. The disconnected systems made it difficult to prioritize work, see resource capacity, and connect creative and web development efforts, risking quality issues and employee burnout.
CHG adopted Adobe Workfront as its marketing operational system of record, centralizing and automating request intake, supporting both Agile and Waterfall work, and providing real‑time dashboards for capacity planning. The change improved visibility, collaboration, and efficiency (including cutting creative download time by about an hour a week), enabled smarter workload balancing, boosted work quality and employee engagement, and now supports nearly 100 marketing users managing roughly 200 projects a year.
Amy Pett
Director, Marketing Project Management