Case Study: Charles Sturt University achieves 346% conversion uplift and 32% lower acquisition costs with Adobe Experience Cloud

Charles Sturt University saw 346% conversion increase

Charles Sturt University, a regional Australian university founded in 1989, needed to stand out in an increasingly competitive higher‑education market. The university faced fragmented teams and technology, limited personalization, and the challenge of improving student acquisition, engagement, and retention with centralized analytics and consistent messaging.

Partnering with Accordant and standardizing on Adobe Experience Cloud (Advertising Cloud, Adobe Target, Adobe Analytics) plus Adobe Sensei, CSU centralized data, ran targeted search and programmatic ads, and personalized website and landing‑page experiences with A/B testing. The program drove a 346% lift in sitewide conversions, a 127% increase in online application completions, a 32% reduction in cost per acquisition, and doubled new student enrollments while reducing acquisition costs by one‑third.

Charles Sturt University

Jennifer Galloway

Head of Strategic Development