Case Study: Carhartt achieves higher e-commerce engagement and 6x abandoned-cart click-throughs with Adobe Digital Marketing Suite

Carhartt - Customer Case Study

Carhartt, a century-old workwear brand, sought to make its e-commerce channel reflect the same trust and customer engagement as its physical business. As online sales grew, the team faced a limited email list, slow manual personalization (unique codes across many links), and insufficient behavioral data to target remarketing or measure customer interactions effectively.

By integrating ExactTarget with Adobe Digital Marketing Suite (including SiteCatalyst and Adobe Genesis), Carhartt created a single customer view and automated personalized, behavior-driven campaigns across email, mobile, social and web. The platform grew its subscriber list 15×, enabled automated abandoned-cart follow-ups and targeted messaging, and produced a six-times higher click-through rate for cart recovery and a three-times higher CTR for targeted emails, while increasing campaign volume, relevancy and reporting efficiency.

Carhartt

Anna Cole

e-Commerce Business Manager, Carhart