Case Study: Cancer Treatment Centers of America achieves 42% increase in conversions and 17% reduction in paid search costs with Adobe Analytics

Cancer Treatment Centers of America achieves 42% increase in conversion while reducing paid search costs by 17%

Cancer Treatment Centers of America (CTCA), a network of cancer treatment hospitals, relied on a large website (1,500+ pages) to inform thousands of visitors daily but lacked meaningful analytics. Their legacy tools only produced basic traffic and page-view reports, offering no conversion visibility or path analysis, which made it difficult to understand visitor intent or measure the impact of PPC and banner campaigns.

CTCA implemented Adobe Analytics (Adobe Marketing Cloud) with click- and path-tracking, real-time reporting, page tagging, A/B testing and consulting support to drive data-led changes to navigation, homepage layout and search marketing. As a result, conversions rose 42%, site traffic increased 28%, page views grew 43%, and cost per conversion from SEM fell by 17%, while homepage abandonment dropped substantially.

Cancer Treatment Centers of America

Michael Spadaccini

Manager of Online Analytics