Case Study: C3 Creative Code and Content achieves 5× content production and personalized marketing at scale with Adobe Creative Cloud and Adobe Experience Cloud

C3 Creative Code and Content - Customer Case Study

C3 Creative Code and Content is a Europe‑wide content marketing network (founded 2003, 700+ employees) that creates targeted digital campaigns for brands like Porsche and Unilever. As marketing shifted from broad, brand‑centric messaging to many small, personalized campaigns, C3 faced the challenge of producing far more tailored content without proportionally increasing costs or fragmenting collaboration across offices.

C3 implemented Adobe Creative Cloud for enterprise and Adobe Experience Cloud (including Experience Manager, Campaign, Target, and Audience Manager), using shared cloud libraries and integrated workflows to centralize assets, collaboration, testing, and analytics. The result: streamlined, single‑interface campaign management, faster asset sharing and teamwork, and a productivity gain that let C3 double staff while producing roughly five times more content and optimizing campaigns more efficiently.

C3 Creative Code and Content

Jasper Graf Von Hardenberg

Executive Strategy Director