Case Study: BWH Hotels improves employee training and guest experiences with Adobe Learning Manager

BWH Hotels delivers award-winning training to 4,000 member hotels with Adobe Learning Manager

BWH Hotels, the hospitality company behind the Best Western brands, needed a better way to train employees across more than 4,000 independently operated hotels worldwide. Its previous learning system was hard to navigate and offered inconsistent reporting, making it difficult to engage learners and understand what training staff needed. BWH Hotels turned to Adobe Learning Manager to create a more accessible, scalable learning experience.

Adobe implemented Adobe Learning Manager to improve usability, support partner course integrations, and deliver stronger reporting and branding options. The results included a 15% increase in course enrollments, 75% fewer help desk tickets, and access to 80,000+ new courses through partners like Go1. BWH Hotels also recorded 95,000 enrollments from 16,000 employees and saw year-over-year usage rise by 14.6%, helping strengthen employee skills and guest experiences.

BWH Hotels

Scott Stephens

Manager Learning and Development