Case Study: Build.com achieves higher conversions and deeper customer insights with Adobe Marketing Cloud (Adobe)

Build.com uses Adobe Marketing Cloud to better identify customer segments, run sophisticated tests, and boost conversion

Build.com, the fast-growing online home improvement retailer offering over 700,000 products and a 110% low‑price guarantee, needed better insight into long‑term customer behavior, reliable visitor segmentation, and a way to integrate those insights into testing to lift conversions across channels.

By adopting Adobe Marketing Cloud (including Adobe Analytics/SiteCatalyst and Test&Target) Build.com implemented universal visitor IDs and richer profiles to run targeted tests and personalize experiences. The new approach enabled measurement of long‑term behavior, improved email signups by ~0.5%, and raised conversion for highly engaged segments from 2.3% overall to 3.3% with a banner and 3.9% with a coupon, while enhancing social and mobile strategies and reducing testing risk.

Build.com

Justin Bergson

Director of Media and Optimization, Build.com